SPF lip protection advertising patterns in popular U. S. magazines

Joslyn N. Witherspoon, Tatsuo Uchida, Richard F. Wagner

Research output: Contribution to journalArticlepeer-review


Sun protection factor (SPF) advertising was studied in the 2004 summer issues of twelve popular U.S. magazines. Magazines directed toward women carried significantly more SPF advertising than men's and general interest publications (p < 0.05). Only three advertisements, all from women's magazines, about using SPF to protect lips from ultraviolet radiation were identified.

Original languageEnglish (US)
Pages (from-to)39-43
Number of pages5
JournalSkin Cancer
Issue number1
StatePublished - Jan 2008


  • Lip cancer
  • SPF (sun protection factor)
  • Skin cancer
  • Ultraviolet radiation

ASJC Scopus subject areas

  • Oncology
  • Dermatology


Dive into the research topics of 'SPF lip protection advertising patterns in popular U. S. magazines'. Together they form a unique fingerprint.

Cite this