Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming

Robyn Birkeland; J. Kevin Thompson; Sylvia Herbozo; Megan Roehrig; Guy Cafri; Patricia van den Berg

doi:10.1016/j.bodyim.2004.11.002

Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming

Robyn Birkeland, J. Kevin Thompson, Sylvia Herbozo, Megan Roehrig, Guy Cafri, Patricia van den Berg

Research output: Contribution to journal › Article › peer-review

55 Scopus citations

Abstract

In the current study, 138 college females were randomly assigned to four media exposure conditions based on the presence or absence of an attractive person (fashion model) and the presence or absence of an appearance-related product. Outcome measures consisted of visual analogue ratings of multiple body image and mood variables. The results revealed a significant main effect for person, indicating that the presence of a model increased levels of body dissatisfaction and negative mood. No product effect emerged and there was no significant interaction between person and product. These findings suggest that the appearance priming effect of media exposure on body dissatisfaction and mood is specific to a person stimulus, with no additional effect promoted by a generic appearance-relevant stimulus.

Original language	English (US)
Pages (from-to)	53-61
Number of pages	9
Journal	Body Image
Volume	2
Issue number	1
DOIs	https://doi.org/10.1016/j.bodyim.2004.11.002
State	Published - Mar 2005
Externally published	Yes

Keywords

Advertisement
Body image
Media
Mood
Physical appearance
Self-confidence

ASJC Scopus subject areas

Social Psychology
Applied Psychology
General Psychology

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10.1016/j.bodyim.2004.11.002

Cite this

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title = "Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming",

abstract = "In the current study, 138 college females were randomly assigned to four media exposure conditions based on the presence or absence of an attractive person (fashion model) and the presence or absence of an appearance-related product. Outcome measures consisted of visual analogue ratings of multiple body image and mood variables. The results revealed a significant main effect for person, indicating that the presence of a model increased levels of body dissatisfaction and negative mood. No product effect emerged and there was no significant interaction between person and product. These findings suggest that the appearance priming effect of media exposure on body dissatisfaction and mood is specific to a person stimulus, with no additional effect promoted by a generic appearance-relevant stimulus.",

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AU - Birkeland, Robyn

AU - Thompson, J. Kevin

AU - Herbozo, Sylvia

AU - Roehrig, Megan

AU - Cafri, Guy

AU - van den Berg, Patricia

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AB - In the current study, 138 college females were randomly assigned to four media exposure conditions based on the presence or absence of an attractive person (fashion model) and the presence or absence of an appearance-related product. Outcome measures consisted of visual analogue ratings of multiple body image and mood variables. The results revealed a significant main effect for person, indicating that the presence of a model increased levels of body dissatisfaction and negative mood. No product effect emerged and there was no significant interaction between person and product. These findings suggest that the appearance priming effect of media exposure on body dissatisfaction and mood is specific to a person stimulus, with no additional effect promoted by a generic appearance-relevant stimulus.

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KW - Mood

KW - Physical appearance

KW - Self-confidence

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Media exposure, mood, and body image dissatisfaction: An experimental test of person versus product priming

Abstract

Keywords

ASJC Scopus subject areas

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