TY - JOUR
T1 - A Brief Media Intervention Influences Collegiate Males’ Attitude and Knowledge Towards Breastfeeding
AU - Douglas, Crystal Clark
AU - Camel, Simone P.
AU - Martínez, Christian
N1 - Publisher Copyright:
© 2022 Taylor & Francis Group, LLC.
PY - 2023
Y1 - 2023
N2 - Breastfeeding is the optimal source of infant nutrition, yet the motherʻs decision to breastfeed is complex and influenced by factors including social support and breastfeeding knowledge and attitudes. This study employed a two-group pretest-posttest design to examine whether brief, online video presentations (<2.5 minutes in length) could improve breastfeeding knowledge and attitude among males and compare the outcomes between a knowledge-based and attitude-based intervention. Collegiate male participants (N = 213, 18–40 years of age) demonstrated high breastfeeding exposure (90.1% had friends/family breastfeed) and positive attitudes (89.2% accepted women could breastfeed and work outside home) yet knowledge deficits concerning breastfeeding health benefits were identified. Breastfeeding exposure was positively associated with baseline attitude (r(212)=.186, p =.006 and knowledge (r(212)=.229, p =.001. Both intervention groups reported similar gains in attitude scores; only the knowledge-based intervention reported significant gains in knowledge (M = 1.5, SD = 2.63 vs M = −.07, SD = 1.44, (t = −5.496, df = 211, p <.05). Brief online video presentations may constitute an additional exposure to or nudging toward breastfeeding, and breastfeeding knowledge and attitudes can be positively influenced in young adult males with similar interventions that are affordable and require a minimal time commitment.
AB - Breastfeeding is the optimal source of infant nutrition, yet the motherʻs decision to breastfeed is complex and influenced by factors including social support and breastfeeding knowledge and attitudes. This study employed a two-group pretest-posttest design to examine whether brief, online video presentations (<2.5 minutes in length) could improve breastfeeding knowledge and attitude among males and compare the outcomes between a knowledge-based and attitude-based intervention. Collegiate male participants (N = 213, 18–40 years of age) demonstrated high breastfeeding exposure (90.1% had friends/family breastfeed) and positive attitudes (89.2% accepted women could breastfeed and work outside home) yet knowledge deficits concerning breastfeeding health benefits were identified. Breastfeeding exposure was positively associated with baseline attitude (r(212)=.186, p =.006 and knowledge (r(212)=.229, p =.001. Both intervention groups reported similar gains in attitude scores; only the knowledge-based intervention reported significant gains in knowledge (M = 1.5, SD = 2.63 vs M = −.07, SD = 1.44, (t = −5.496, df = 211, p <.05). Brief online video presentations may constitute an additional exposure to or nudging toward breastfeeding, and breastfeeding knowledge and attitudes can be positively influenced in young adult males with similar interventions that are affordable and require a minimal time commitment.
KW - attitudes
KW - breastfeeding
KW - breastfeeding promotion
KW - knowledge
KW - males
KW - theory of planned behavior
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U2 - 10.1080/10410236.2022.2037873
DO - 10.1080/10410236.2022.2037873
M3 - Article
C2 - 35188011
AN - SCOPUS:85125410276
SN - 1041-0236
VL - 38
SP - 1862
EP - 1870
JO - Health Communication
JF - Health Communication
IS - 9
ER -